You don’t have to pretend you’re fine.
I help people carrying grief or burnout keep showing up for the work and people they love, without pretending they're fine.
90 minutes. No pitch. Just support.
Life can be exhausting. And 'just be positive' doesn't help.
You're carrying a lot. Maybe it’s a recent loss. Or work is crushing your soul. Change has you feeling untethered. It could be grief you’ve been shouldering for a long time.
The usual advice? "Think positive." "Practice self-care." "Just power through."
That's toxic positivity. And it doesn't work. You can’t just push or think your way out of the moments of real exhaustion. It's about seeing clearly, naming what's true, and choosing what's possible from there. That is the work we do together.
I'm Adam. You Aren’t Supposed to Have It All Figured Out.
I don't have it all figured out either. But I've seen things, learned things, and know how to be with people who are figuring it out, too.
I help people carrying grief or burnout keep showing up for the work and people they love, without pretending they're fine.
I started building Optimistic Coaching in 2024. Teaching, talking, and training about resilience, optimism, and positive approaches to change. That same year, my wife Stacey died from a rare disease just 84 days after her first symptoms.
In August of 2025, I came back to the same work, with renewed commitment. Not because I had all the answers—but because I learned (and am still learning) what it means to hold both grief and purpose at the same time.
It’s not about grind culture. It’s not about formulas. It’s practices you can come back to time and time again.
Here Is How It Works:
Step 1: BOOK YOUR FREE CONNECTION CALL
We'll spend up to 90 minutes together. No pitch, no sales call. Just real connection and coaching.
Step 2: WE WILL EXPLORE WHAT’S STUCK—AND WHAT’S POSSIBLE
You'll share what's on your mind. We'll do actual coaching. I'll help you see things differently.
Step 3: YOU WILL WALK AWAY WITH A NEW PRACTICE
Whether we work together once or for a season, you'll leave with at least one new perspective or practice to meet you where you are.
What People Say About Working with Adam Bouse
Direct from clients
“I always walk away feeling more optimistic and inspired, with new ideas to explore. Adam brings an incredible blend of emotional awareness and mental sharpness to every conversation. I’ve gained practical tools from my time with him that I use every day. No topic ever feels off-limits…”
— Savannah, Coaching Client
(Emotional intelligence) is becoming a lot art, at least in the corporate world for a griever. Please know that the work you’re doing is needed and specialized. After just one Zoom I can tell you have what it takes. It’s inspiring to see you creating a positive path from tragedy.
— Kate, HR Leader
“He validated everyone and gave great insights on how to best support staff members in their grief.”
— Don, Group Coaching Participant
COMPLIMENTARY 90-MINUTE CONNECTION SESSION
No strings attached. No bait and switch. I simply want to give you an experience of being seen, heard, and supported. It’s enough for me to get to help you plant some seeds that can grow into something valuable.
Optimism Guide
Are you curious about what your natural tendency for optimism is and how to build the skill of optimism? Get this guide that includes a science-backed self-assessment and strategies for building optimism.
Seeing Clearly Worksheet
The foundation of Grounded Optimism is seeing reality clearly—not exaggerating or downplaying what’s really going on. Get this worksheet that outlines six essential questions to keep your vision clear.